«Design of brand names of medicines considering subjects’ preferences». C. Pires and A. Cavaco

The study aims to "develop a set of new brand names of medicines, to determine subjects’ preferred names, and to evaluate if the linguistic features of these names were related to subjects’ preferences".

Reference:

Pires, Carla, Afonso Cavaco. «Design of brand names of medicines considering subjects preferences». Therapeutic Innovation & Regulatory Science. 2018; 52(2) 230-235 p.